Graphic Design BTEC HND (with BA Hons degree pathway option) (full-time)
This full-time qualification is designed to equip you with the knowledge, flexibility and skills required for a successful career within an exciting and ever-widening industry. The course will provide you with the opportunity to develop a professional portfolio, covering branding, corporate identity, design for print, advertising, illustration, editorial design, typography, digital design, and animation.
You will regularly engage with leading UK design professionals through ‘live projects’ and talks, and benefit from our impressive track record for both gaining employment and winning national competitions. The course is an active member of British Design and Art Direction (D&AD), and has forged strong industrial links with both local and national designers. At the end of the year you will exhibit your work both in Bedford and at a major London venue as part of D&AD’s New Blood exhibition. Work experience opportunities will also be made available to you in the latter stages of the course. A list of visiting contacts and speakers is available on request.
Entry requirements
To begin this course you will need an Art & Design Foundation Diploma, or a National Diploma in an Art & Design subject, or an equivalent Level 3 qualification, or relevant professional experience. Applicants from A-Level programmes displaying high levels of creativity will also be considered, as will mature students, who will be considered individually on experience rather than qualifications.
Learners applying to the HND course will pursue an HNC in Graphic Design in their first year, which represents the first year of study for this two year programme (see separate listing for the HNC Graphic Design course).
Entry will also be subject to a successful interview, where you will be asked to present a portfolio of your creative work, including developmental worksheets or sketchbooks.
You will be suited to this course if you can evidence the ability and/or potential to:
- Work imaginatively in graphic and visual media
- Generate and develop creative ideas in response to a wide range of briefs
- Articulate and communicate your creative intentions clearly
- Show willingness to collaborate and discuss your work in group situations
- Reflect critically on your activities and learning, and demonstrate intellectual inquiry
- Embrace new ways of thinking and exploit digital technologies.
Course content
To achieve HND status you will have studied the following modules
(Year 1 HNC study modules are marked HNC):
- Professional Development (HNC)
- Individual Project (HNC)
- Contextual Studies (HNC)
- Techniques and Processes (HNC)
- Typography (HNC)
- Graphic Design Practices (HNC)
- Professional Practice
- Applied Practice Collaborative Project
- Advanced Graphic Design Studies
- Communication in Art & Design (HNC)
- Surface Design (HNC)
- Branding & Identity
- Conceptual Practice
- Art Direction
You will also be introduced to web design and motion graphics in the second year.
Assessment methods
You will work with a range of specialist lecturers, including practicing designers, in well-equipped studios and workshops. Projects briefs will be set for each assignment, and you will be encouraged to develop a personal response to each task. All activities will be supported through one-to-one tutorials and group discussions to inform you of personal progress and to aid assessment. Assessment will be continuous throughout the course, with assignments graded at the end of each task.
Further study and career options
On successful completion of the HND you can move directly into employment within the design or advertising industry, or alternatively top-up the qualification to a full Bachelor’s degree at Bedford College or elsewhere.
Upon successful completion graduates are employed as graphic designers, photographers, illustrators, web and digital designers throughout the UK with some entering Europe and the USA. Alternatively, you could continue your studies with a Master of Arts (MA) qualification at University.
Additional information
Additional costs
- Basic art & design equipment such as layout pads, pens, scalpel, ruler, and external hard drive as per materials list.
- Resource fee of £150 to cover all in-studio colour laser printing, use of specialist studio materials, papers and adhesives, provision of studio journals, two key texts, visiting speakers’ travel expenses and for completing students a contribution towards exhibiting at a major London venue.
- Developing a personal portfolio (completing students) and self-promotional items approx. £100, and occasional visits by train to London.
To enrol on this course you must apply through the University & Colleges Admission Service (UCAS) using the institution code BEDF B23 and the course code 012W. Visit www.ucas.com or call us on 01234 291000 for more information.